GM #1

For the last 73 years GM has been the worlds number one automaker. They sold about 9million car last year. There is a caveat, their trend is moving in the wrong direction. Growth of sales and market share is barely upward. Its main competitor in this field, Toyota, is expanding every single year. They are now the number two carmaker worldwide and want to surpass GM by 2008. To do this is a very aruous task, yet look at how far they have come so far. Last year GM made only 1.9billion dollars from car sales, while Toyota made over 16billion from car sales. Their methods and research are on the forefront of technology and innovation. To me, this is a very likely scenario. GM responds with "well, we've been on top for 73 years, and will probably be there for another 73." That sort of arrogance and lack of motivation is what has held the company down for years. The benchmarked company will be surpassed, and GM will have to regroup and restructure in order to be the worlds number one car maker.